Helvetica Now is the most used font you can get on agencies and creative studios websites, appearing on 2 of the 20 we analyzed (10%). The table shows the ten most used, with the sites behind each.
| # | Typeface | Sites | Licence | Examples |
|---|---|---|---|---|
| 1 | Helvetica Now | 2 of 20 | Commercial | locomotive.ca, work.co |
| 2 | Adobe Garamond Pro | 1 of 20 | Commercial | work.co |
| 3 | Aeonik | 1 of 20 | Commercial | lusion.co |
| 4 | Amatic SC | 1 of 20 | Open source | bruno-simon.com |
| 5 | Castoro | 1 of 20 | Open source | ueno.co |
| 6 | DM Mono | 1 of 20 | Open source | oryzo.ai |
| 7 | GT Sectra | 1 of 20 | Commercial | dogstudio.co |
| 8 | Heebo | 1 of 20 | Open source | dogstudio.co |
| 9 | Instrument Sans | 1 of 20 | Open source | instrument.com |
| 10 | Instrument Serif | 1 of 20 | Open source | instrument.com |
The 20 agencies and creative studios sites we analyzed
Each links to the free font finder.
- activetheory.net NB Architekt Std
- darkroom.engineering AS Therma Condensed
- bruno-simon.com Amatic SC, Nunito, Pally
- basicagency.com Scto Grotesk A
- unseen.co Saol Display
- hellomonday.com Clarendon BTWXX, NB International Pro
- 14islands.com Aften Screen, BentonSans
- immersive-g.com PS Times, Helvetica Neue
- makemepulse.com Biotif, Beatrice Display
- lusion.co Aeonik
- resn.co.nz Fort
- locomotive.ca Helvetica Now, PP Locomotive New
- ueno.co Castoro
- instrument.com Instrument Sans, Instrument Serif
- hugeinc.com Huge Matter
- rga.com Helvetica Variablefor RGA
- collins.co Poppins, Julius Sans One
- work.co Helvetica Now, Adobe Garamond Pro
- dogstudio.co Heebo, Gilroy, GT Sectra
- oryzo.ai Halyard Display, Literata, DM Mono
How was this measured?
Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Browse all 100 fonts or the most common pairings.
FAQ
What is the most popular font for agencies and creative studios websites?
Among the 20 agencies and creative studios sites we analyzed, Helvetica Now is the most used font you can get, on 2 of them (10%).
Do agencies and creative studios websites use free fonts?
30% of the 20 sites we analyzed draw at least some text in a free or open-source font.
How did you choose the sites?
We chose well-known sites in each industry for recognizability. It is a deliberate sample, not a random one, so read it as what notable sites do, not what every site does.
Can I check a site that is not on the list?
Yes. Paste its address into the free font finder.
How do you know which fonts a site uses?
We ask Chrome which font file it used to draw each piece of text, twice per site. A font counts only if both runs saw it.