Roboto is the most used font you can get on consumer technology and hardware websites, appearing on 6 of the 39 we analyzed (15%). The table shows the ten most used, with the sites behind each.
| # | Typeface | Sites | Licence | Examples |
|---|---|---|---|---|
| 1 | Roboto | 6 of 39 | Open source | dell.com, oracle.com, garmin.com |
| 2 | Open Sans | 3 of 39 | Open source | amd.com, dji.com, arduino.cc |
| 3 | Inter | 2 of 39 | Open source | signal.org, cisco.com |
| 4 | Aeonik | 1 of 39 | Commercial | arm.com |
| 5 | DM Sans | 1 of 39 | Open source | fairphone.com |
| 6 | Geist | 1 of 39 | Open source | nothing.tech |
| 7 | Geist Mono | 1 of 39 | Open source | nothing.tech |
| 8 | Google Sans | 1 of 39 | Open source | nest.com |
| 9 | IBM Plex Sans | 1 of 39 | Open source | ibm.com |
| 10 | Montserrat | 1 of 39 | Open source | lenovo.com |
The 39 consumer technology and hardware sites we analyzed
Each links to that site’s own page.
- meta.com Optimistic VFWght Ital Drkm
- instagram.com Optimistic VFWght Ital Drkm, Instagram Sans
- tiktok.com TikTok
- pinterest.com Pin Sans MacOS
- snapchat.com Avenir Next
- whatsapp.com Whats App Sans VFWght
- signal.org Inter
- intel.com IntelOne
- nvidia.com NVIDIASans VFWght
- amd.com Open Sans, Klavika
- dell.com Roboto
- hp.com Forma DJR UI
- lenovo.com Noto Sans, Montserrat
- cisco.com Inter
- oracle.com Roboto
- ibm.com IBM Plex Sans
- sap.com 72Brand
- spacex.com D DIN
- garmin.com Roboto, Oswald
- gopro.com Söhne
- dji.com Open Sans
- razer.com Roboto, RazerF5
- corsair.com Saira
- asus.com TT Norms Pro, Roboto, TTNorms Pro
- acer.com Noto Sans
- oneplus.com OPPO Sans EN
- huawei.com Huawei Sans
- nothing.tech NType 82, Lettera Mono LL, Geist
- fairphone.com DM Sans, Bricolage Grotesque
- raspberrypi.com Roboto
- arduino.cc Open Sans, Roboto Mono
- qualcomm.com Roboto Flex, Alfabet
- arm.com Aeonik
- lg.com LG EI
- panasonic.com Noto Sans
- philips.com Neue Frutiger World
- ring.com Ring Sans
- nest.com Google Sans
- eufy.com Mont For Anker
How was this measured?
Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Browse all 100 fonts or the most common pairings.
FAQ
What is the most popular font for consumer technology and hardware websites?
Among the 39 consumer technology and hardware sites we analyzed, Roboto is the most used font you can get, on 6 of them (15%).
Do consumer technology and hardware websites use free fonts?
46% of the 39 sites we analyzed draw at least some text in a free or open-source font.
How did you choose the sites?
We chose well-known sites in each industry for recognizability. It is a deliberate sample, not a random one, so read it as what notable sites do, not what every site does.
Can I check a site that is not on the list?
Yes. Paste its address into the free font finder.
How do you know which fonts a site uses?
We ask Chrome which font file it used to draw each piece of text, twice per site. A font counts only if both runs saw it.