ABC Social is the most used font you can get on e-commerce and retail websites, appearing on 1 of the 27 we analyzed (4%). The table shows the ten most used, with the sites behind each.
| # | Typeface | Sites | Licence | Examples |
|---|---|---|---|---|
| 1 | ABC Social | 1 of 27 | Commercial | warbyparker.com |
| 2 | Akkurat | 1 of 27 | Commercial | allbirds.com |
| 3 | Calibre | 1 of 27 | Commercial | casper.com |
| 4 | Helvetica Now | 1 of 27 | Commercial | zara.com |
| 5 | Inter | 1 of 27 | Open source | shopify.com |
| 6 | Zalando Sans | 1 of 27 | Open source | zalando.com |
The 27 e-commerce and retail sites we analyzed
Each links to the free font finder.
- shopify.com Shopify Inter Beta 0.29, Inter
- walmart.com Everyday Sans UI
- target.com Helveticafor Target
- bestbuy.com Human BBY
- ikea.com Noto IKEA
- zalando.com Zalando Sans
- asos.com Futura PT
- allbirds.com Geograph, Akkurat
- warbyparker.com ABC Social
- glossier.com Apercu
- casper.com Calibre, New Kansas
- awaytravel.com Replica Mono Std
- gymshark.com SN Skandia
- mejuri.com Syndicat Grotesk
- aesop.com ZapfHumnst BT
- sonos.com Sonos Grotesk VFWght
- dyson.com Dyson Futura
- bose.com Bose
- samsung.com SamsungOne, Samsung Sharp Sans
- sony.com SSTW 20
- lego.com Cera Pro
- hm.com HM Slussen Headline Condensed
- zara.com Helvetica Now
- costco.com Costco Sans Micro
- lowes.com Fellix
- instacart.com Instacart Sans v1.1 Headline
- apple.com SF Pro
How was this measured?
Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Browse all 100 fonts or the most common pairings.
FAQ
What is the most popular font for e-commerce and retail websites?
Among the 27 e-commerce and retail sites we analyzed, ABC Social is the most used font you can get, on 1 of them (4%).
Do e-commerce and retail websites use free fonts?
7% of the 27 sites we analyzed draw at least some text in a free or open-source font.
How did you choose the sites?
We chose well-known sites in each industry for recognizability. It is a deliberate sample, not a random one, so read it as what notable sites do, not what every site does.
Can I check a site that is not on the list?
Yes. Paste its address into the free font finder.
How do you know which fonts a site uses?
We ask Chrome which font file it used to draw each piece of text, twice per site. A font counts only if both runs saw it.