Adobe Garamond Pro is the most used font you can get on media, news and publishing websites, appearing on 1 of the 23 we analyzed (4%). The table shows the ten most used, with the sites behind each.
| # | Typeface | Sites | Licence | Examples |
|---|---|---|---|---|
| 1 | Adobe Garamond Pro | 1 of 23 | Commercial | theatlantic.com |
| 2 | Calistoga | 1 of 23 | Open source | buzzfeed.com |
| 3 | GT Super | 1 of 23 | Commercial | medium.com |
| 4 | Inter | 1 of 23 | Open source | tympanus.net |
| 5 | Outfit | 1 of 23 | Open source | ycombinator.com |
| 6 | Proxima Nova | 1 of 23 | Commercial | buzzfeed.com |
| 7 | Roboto | 1 of 23 | Open source | techcrunch.com |
| 8 | Roboto Mono | 1 of 23 | Open source | vox.com |
| 9 | Source Serif 4 | 1 of 23 | Open source | ycombinator.com |
The 23 media, news and publishing sites we analyzed
Each links to the free font finder.
- medium.com OTS, GT Super
- substack.com Cahuenga
- ycombinator.com Outfit, Source Serif 4
- theguardian.com GH Guardian Headline, GuardianTextSans
- cnn.com CNN Sans Display
- washingtonpost.com Franklin ITC Std, PostoniWide
- wsj.com Retina, Munged, Retina Narrow Med
- bloomberg.com BW Haas Grotesk, Avenir Next P for BBG, BW Haas Head 65
- theverge.com FK, PolySans
- wired.com Apercu Pro, Wired Display Condensed, Breve Text
- techcrunch.com Roboto
- vox.com Harriet Text, Roboto Mono
- theatlantic.com Adobe Garamond Pro, Logic Monospace
- newyorker.com TNY Irvin Pro Heading
- npr.org NPR Sans, NPR Serif
- propublica.org Brut Grotesque WEBL, Feature Headline, Brut Grotesque WEBL Xbold
- politico.com DIN 2014, Jubilat
- buzzfeed.com Proxima Nova, Calistoga
- vogue.com Vogue Avant Garde
- nationalgeographic.com Inspire
- smashingmagazine.com Mija
- css-tricks.com Blanco
- tympanus.net Inter
How was this measured?
Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Browse all 100 fonts or the most common pairings.
FAQ
What is the most popular font for media, news and publishing websites?
Among the 23 media, news and publishing sites we analyzed, Adobe Garamond Pro is the most used font you can get, on 1 of them (4%).
Do media, news and publishing websites use free fonts?
22% of the 23 sites we analyzed draw at least some text in a free or open-source font.
How did you choose the sites?
We chose well-known sites in each industry for recognizability. It is a deliberate sample, not a random one, so read it as what notable sites do, not what every site does.
Can I check a site that is not on the list?
Yes. Paste its address into the free font finder.
How do you know which fonts a site uses?
We ask Chrome which font file it used to draw each piece of text, twice per site. A font counts only if both runs saw it.