Open Sans is the most used font you can get on travel and hospitality websites, appearing on 4 of the 40 we analyzed (10%). The table shows the ten most used, with the sites behind each.
| # | Typeface | Sites | Licence | Examples |
|---|---|---|---|---|
| 1 | Open Sans | 4 of 40 | Open source | britishairways.com, hertz.com, amtrak.com |
| 2 | Inter | 3 of 40 | Open source | hostelworld.com, couchsurfing.com, sonder.com |
| 3 | Roboto | 3 of 40 | Open source | ryanair.com, greyhound.com, flixbus.com |
| 4 | Montserrat | 2 of 40 | Open source | accor.com, priceline.com |
| 5 | Proxima Nova | 2 of 40 | Commercial | singaporeair.com, hopper.com |
| 6 | ABC Arizona | 1 of 40 | Commercial | lonelyplanet.com |
| 7 | Google Sans | 1 of 40 | Open source | rome2rio.com |
| 8 | Graphik | 1 of 40 | Commercial | ihg.com |
| 9 | GT Walsheim | 1 of 40 | Commercial | cathaypacific.com |
| 10 | IBM Plex Serif | 1 of 40 | Open source | couchsurfing.com |
The 40 travel and hospitality sites we analyzed
Each links to that site’s own page.
- airbnb.com Airbnb Cereal
- expedia.com Expedia Centra No2
- kayak.com TT Hoves
- skyscanner.com Skyscanner Relative
- hotels.com Expedia Centra No2, Recoleta
- vrbo.com Expedia Centra No2, Albra Sans
- lonelyplanet.com American Grotesk, ABC Arizona, American Grotesk Compressed
- hilton.com Brand Bar Color
- united.com Neue Plakfor United
- ryanair.com Roboto
- emirates.com Emirates, Heroic Condensed
- qatarairways.com Jotia
- singaporeair.com Proxima Nova
- ihg.com Graphik
- accor.com Montserrat, Red Hat
- jetblue.com ES Klarheit Grotesk Bk, ES Klarheit Grotesk Smbd, ES Klarheit Grotesk
- alaskaair.com AS Circular
- britishairways.com Open Sans, Mylius Modern
- klm.com Universal Sans
- turkishairlines.com Museo Sans
- cathaypacific.com GT Walsheim
- ana.co.jp icomoon
- jal.co.jp Noto Sans JP
- qantas.com Qantas Sans
- airnewzealand.com Air New Zealand Sans
- avis.com Avis Sans, Avis Headline
- hertz.com Open Sans
- enterprise.com DIN 2014
- amtrak.com Open Sans
- greyhound.com Roboto
- flixbus.com Roboto
- trainline.com Vccgvkeomvcbzblgwtwhjahvwjz
- rome2rio.com Google Sans, Open Sans
- getyourguide.com GYG Sans Text
- hostelworld.com Inter, Poppins, Noto Sans
- priceline.com Montserrat
- hopper.com Proxima Nova
- atlasobscura.com Platform, Xcwhvtctivgmvvxbffzpvqzscqx
- couchsurfing.com Inter, IBM Plex Serif
- sonder.com Inter, Prata, JetBrains Mono
How was this measured?
Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Browse all 100 fonts or the most common pairings.
FAQ
What is the most popular font for travel and hospitality websites?
Among the 40 travel and hospitality sites we analyzed, Open Sans is the most used font you can get, on 4 of them (10%).
Do travel and hospitality websites use free fonts?
30% of the 40 sites we analyzed draw at least some text in a free or open-source font.
How did you choose the sites?
We chose well-known sites in each industry for recognizability. It is a deliberate sample, not a random one, so read it as what notable sites do, not what every site does.
Can I check a site that is not on the list?
Yes. Paste its address into the free font finder.
How do you know which fonts a site uses?
We ask Chrome which font file it used to draw each piece of text, twice per site. A font counts only if both runs saw it.