harley-davidson.com draws its headings and body text in Franklin Gothic ATF. It uses 2 fonts in all. We measured it on October 21, 2026.
The fonts harley-davidson.com draws
| Font | Used for | Share of its custom-font text | Licence | How common |
|---|---|---|---|---|
| Franklin Gothic ATF | Headings, Body text | 95.8% | Not verified as obtainable | – |
| ITC Franklin Gothic Pro | Smaller text | 3.4% | Not verified as obtainable | – |
Share is how much of the page’s custom-font text each font draws. System fonts and icon fonts are never counted. Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Can I use the same fonts?
- Franklin Gothic ATF: we could not verify that this typeface can be licensed, so we neither recommend it nor link a source.
- ITC Franklin Gothic Pro: we could not verify that this typeface can be licensed, so we neither recommend it nor link a source.
What pairing does harley-davidson.com use?
harley-davidson.com uses one family, Franklin Gothic ATF, for both headings and body text. So do 280 of the 407 sites we analyzed (69%). Pairings of two different fonts.
Other automotive and mobility sites we measured
- audi.com Audi Type
- bmw.com BMWTypeNext Pro
- ferrari.com Ferrari Sans
- honda.com Avenir Next Pro
- hyundai.com Hyundai Sans Text Pro, Hyundai Sans Head Pro
- lamborghini.com Lambotype
See the fonts on all 407 sites.
FAQ
What font does harley-davidson.com use?
harley-davidson.com draws its headings and body text in Franklin Gothic ATF. It uses 2 fonts in all: Franklin Gothic ATF, ITC Franklin Gothic Pro. We measured it on October 21, 2026.
Is Franklin Gothic ATF free?
We could not verify that Franklin Gothic ATF can be licensed, so we do not state a licence.
What font pairing does harley-davidson.com use?
One family, Franklin Gothic ATF, for both headings and body text.
Can I use the same fonts as harley-davidson.com on my own site?
Only if the licence allows it. Free and open-source fonts can be used freely. Commercial fonts need your own licence, even though you can see the file on harley-davidson.com. Each font's licence is on this page, from its source.
How do you know which font harley-davidson.com uses?
We opened harley-davidson.com in a real browser and asked Chrome which font file drew each piece of text, twice in separate sessions. A font counts only if both runs saw it and it drew at least 2% of the site's custom-font text.
Can I check a different website?
Yes. Paste its address into the free font finder.