puma.com draws its headings and body text in FFDINfor Puma W 07. That is the only custom font on the page. We measured it on October 21, 2026.
The fonts puma.com draws
| Font | Used for | Share of its custom-font text | Licence | How common |
|---|---|---|---|---|
| FFDINfor Puma W 07 | Headings, Body text | 99.4% | Company typeface, not verified as obtainable | – |
Share is how much of the page’s custom-font text each font draws. System fonts and icon fonts are never counted. Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Can I use the same fonts?
- FFDINfor Puma W 07: we could not verify that this typeface can be licensed, and it carries the name of the company that uses it, so we neither recommend it nor link a source.
What pairing does puma.com use?
puma.com uses one family, FFDINfor Puma W 07, for both headings and body text. So do 280 of the 407 sites we analyzed (69%). Pairings of two different fonts.
Other fashion and luxury sites we measured
- arcteryx.com Helvetica Now, Elan ITCPro
- aritzia.com Non Seasonal Geo
- balenciaga.com BB, BB Condensed
- burberry.com Burberry House
- cartier.com Brilliant Cut Pro, Fancy Cut Pro
- chanel.com ABChanel Corpo, ABChanel 2023 SemBd
See the fonts on all 407 sites.
FAQ
What font does puma.com use?
puma.com draws its headings and body text in FFDINfor Puma W 07. We measured it on October 21, 2026.
Is FFDINfor Puma W 07 free?
We could not verify that FFDINfor Puma W 07 can be licensed, so we do not state a licence. It carries the name of the company that uses it, which usually means a custom house font.
What font pairing does puma.com use?
One family, FFDINfor Puma W 07, for both headings and body text.
Can I use the same fonts as puma.com on my own site?
Only if the licence allows it. Free and open-source fonts can be used freely. Commercial fonts need your own licence, even though you can see the file on puma.com. Each font's licence is on this page, from its source.
How do you know which font puma.com uses?
We opened puma.com in a real browser and asked Chrome which font file drew each piece of text, twice in separate sessions. A font counts only if both runs saw it and it drew at least 2% of the site's custom-font text.
Can I check a different website?
Yes. Paste its address into the free font finder.