alibaba.com draws its headings and body text in Alibaba B2B Sans. That is the only custom font on the page. We measured it on November 4, 2026.
The fonts alibaba.com draws
| Font | Used for | Share of its custom-font text | Licence | How common |
|---|---|---|---|---|
| Alibaba B2B Sans | Headings, Body text | 100% | Company typeface, not verified as obtainable | – |
Share is how much of the page’s custom-font text each font draws. System fonts and icon fonts are never counted. Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Can I use the same fonts?
- Alibaba B2B Sans: we could not verify that this typeface can be licensed, and it carries the name of the company that uses it, so we neither recommend it nor link a source.
alibaba.com among e-commerce and retail sites
alibaba.com is one of the 43 e-commerce and retail sites we measured. Across them, ABC Social is the most used font you can get, on 1 of the 43 (2%). All the fonts e-commerce and retail sites use.
What pairing does alibaba.com use?
alibaba.com uses one family, Alibaba B2B Sans, for both headings and body text. So do 567 of the 845 sites we analyzed (67%). Pairings of two different fonts.
Other e-commerce and retail sites we measured
- abercrombie.com Trade Gothic LTPro, Garamond Premr Pro Med
- aesop.com ZapfHumnst BT
- aliexpress.com TTNorms Pro
- allbirds.com Geograph, Akkurat
- apple.com SF Pro
- asos.com Futura PT
See the fonts on all 845 sites.
FAQ
What font does alibaba.com use?
alibaba.com draws its headings and body text in Alibaba B2B Sans. We measured it on November 4, 2026.
Is Alibaba B2B Sans free?
We could not verify that Alibaba B2B Sans can be licensed, so we do not state a licence. It carries the name of the company that uses it, which usually means a custom house font.
What font pairing does alibaba.com use?
One family, Alibaba B2B Sans, for both headings and body text.
Can I use the same fonts as alibaba.com on my own site?
Only if the licence allows it. Free and open-source fonts can be used freely. Commercial fonts need your own licence, even though you can see the file on alibaba.com. Each font's licence is on this page, from its source.
How do you know which font alibaba.com uses?
We opened alibaba.com in a real browser and asked Chrome which font file drew each piece of text, twice in separate sessions. A font counts only if both runs saw it and it drew at least 2% of the site's custom-font text.
Can I check a different website?
Yes. Paste its address into the free font finder.