dyson.com draws its headings and body text in Dyson Futura. That is the only custom font on the page. We measured it on October 21, 2026.
The fonts dyson.com draws
| Font | Used for | Share of its custom-font text | Licence | How common |
|---|---|---|---|---|
| Dyson Futura | Headings, Body text | 100% | Company typeface, not verified as obtainable | – |
Share is how much of the page’s custom-font text each font draws. System fonts and icon fonts are never counted. Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Can I use the same fonts?
- Dyson Futura: we could not verify that this typeface can be licensed, and it carries the name of the company that uses it, so we neither recommend it nor link a source.
dyson.com among e-commerce and retail sites
dyson.com is one of the 27 e-commerce and retail sites we measured. Across them, ABC Social is the most used font you can get, on 1 of the 27 (4%). All the fonts e-commerce and retail sites use.
What pairing does dyson.com use?
dyson.com uses one family, Dyson Futura, for both headings and body text. So do 280 of the 407 sites we analyzed (69%). Pairings of two different fonts.
Other e-commerce and retail sites we measured
- aesop.com ZapfHumnst BT
- allbirds.com Geograph, Akkurat
- apple.com SF Pro
- asos.com Futura PT
- awaytravel.com Replica Mono Std
- bestbuy.com Human BBY
See the fonts on all 407 sites.
FAQ
What font does dyson.com use?
dyson.com draws its headings and body text in Dyson Futura. We measured it on October 21, 2026.
Is Dyson Futura free?
We could not verify that Dyson Futura can be licensed, so we do not state a licence. It carries the name of the company that uses it, which usually means a custom house font.
What font pairing does dyson.com use?
One family, Dyson Futura, for both headings and body text.
Can I use the same fonts as dyson.com on my own site?
Only if the licence allows it. Free and open-source fonts can be used freely. Commercial fonts need your own licence, even though you can see the file on dyson.com. Each font's licence is on this page, from its source.
How do you know which font dyson.com uses?
We opened dyson.com in a real browser and asked Chrome which font file drew each piece of text, twice in separate sessions. A font counts only if both runs saw it and it drew at least 2% of the site's custom-font text.
Can I check a different website?
Yes. Paste its address into the free font finder.