Roboto is the most used font you can get on automotive and mobility websites, appearing on 4 of the 37 we analyzed (11%). The table shows the ten most used, with the sites behind each.
| # | Typeface | Sites | Licence | Examples |
|---|---|---|---|---|
| 1 | Roboto | 4 of 37 | Open source | jeep.com, dodge.com, trekbikes.com |
| 2 | Barlow Condensed | 1 of 37 | Open source | dodge.com |
| 3 | Fira Sans | 1 of 37 | Open source | kawasaki.com |
| 4 | Inter | 1 of 37 | Open source | bird.co |
| 5 | Lato | 1 of 37 | Open source | nissan.com |
| 6 | McLaren | 1 of 37 | Open source | mclaren.com |
| 7 | Oswald | 1 of 37 | Open source | kawasaki.com |
| 8 | Outfit | 1 of 37 | Open source | yamaha-motor.com |
| 9 | Poppins | 1 of 37 | Open source | bird.co |
The 37 automotive and mobility sites we analyzed
Each links to that site’s own page.
- toyota.com Toyota Type
- bmw.com BMWTypeNext Pro
- audi.com Audi Type
- rivian.com Adventure
- lucidmotors.com Lucid Sans, Lucid Serif
- polestar.com Polestar Unica77 TT
- hyundai.com Hyundai Sans Text Pro, Hyundai Sans Head Pro
- honda.com Avenir Next Pro
- lamborghini.com Lambotype
- ferrari.com Ferrari Sans
- mclaren.com McLaren
- harley-davidson.com Franklin Gothic ATF, ITC Franklin Gothic Pro
- uber.com Uber Move
- lyft.com Rebel Sans
- nissan.com Lato, Libre Baskerville
- chevrolet.com Chevy Sans
- subaru.com Helvetica Neue
- kia.com DesignK
- jeep.com Roboto
- dodge.com Roboto, Barlow Condensed
- cadillac.com Cadillac Gothic
- lexus.com Nobel
- acura.com Avenir Next Pro, Acura Bespoke, Futura Next Cn
- landrover.com Avenir Next W1G, Land Rover
- jaguar.com Jaguar Exuberant 2
- bentleymotors.com Bentley, Mhkshsccxxbpclwmreucygemjko
- astonmartin.com Aston Martin Sans, Aston Martin Sans XBold, Aston Martin Flare
- koenigsegg.com Basel Grotesk, Gustavo
- pagani.com Istok
- yamaha-motor.com Outfit, Noto Sans, Dharma Gothic E
- kawasaki.com Fira Sans, Oswald
- trekbikes.com Roboto, Avalon
- specialized.com DIN Pro
- bird.co Inter, Poppins
- getaround.com BrownPro, Brown
- turo.com Turo Sans
- autotrader.com Roboto
How was this measured?
Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Browse all 100 fonts or the most common pairings.
FAQ
What is the most popular font for automotive and mobility websites?
Among the 37 automotive and mobility sites we analyzed, Roboto is the most used font you can get, on 4 of them (11%).
Do automotive and mobility websites use free fonts?
24% of the 37 sites we analyzed draw at least some text in a free or open-source font.
How did you choose the sites?
We chose well-known sites in each industry for recognizability. It is a deliberate sample, not a random one, so read it as what notable sites do, not what every site does.
Can I check a site that is not on the list?
Yes. Paste its address into the free font finder.
How do you know which fonts a site uses?
We ask Chrome which font file it used to draw each piece of text, twice per site. A font counts only if both runs saw it.