bloomberg.com draws its headings in BW Haas Grotesk and its body text in Avenir Next P for BBG. It uses 3 fonts in all. We measured it on October 21, 2026.
The fonts bloomberg.com draws
| Font | Used for | Share of its custom-font text | Licence | How common |
|---|---|---|---|---|
| BW Haas Grotesk | Headings | 60% | Not verified as obtainable | – |
| Avenir Next P for BBG | Body text | 29.6% | Not verified as obtainable | – |
| BW Haas Head 65 | Smaller text | 10.4% | Not verified as obtainable | – |
Share is how much of the page’s custom-font text each font draws. System fonts and icon fonts are never counted. Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Can I use the same fonts?
- BW Haas Grotesk: we could not verify that this typeface can be licensed, so we neither recommend it nor link a source.
- Avenir Next P for BBG: we could not verify that this typeface can be licensed, so we neither recommend it nor link a source.
- BW Haas Head 65: we could not verify that this typeface can be licensed, so we neither recommend it nor link a source.
bloomberg.com among media, news and publishing sites
bloomberg.com is one of the 23 media, news and publishing sites we measured. Across them, Adobe Garamond Pro is the most used font you can get, on 1 of the 23 (4%). All the fonts media, news and publishing sites use.
What pairing does bloomberg.com use?
BW Haas Grotesk for headings with Avenir Next P for BBG for body text does not repeat on another analyzed site, so there is no shared pairing to show. Pairings that do repeat.
Other media, news and publishing sites we measured
- buzzfeed.com Proxima Nova, Calistoga
- cnn.com CNN Sans Display
- css-tricks.com Blanco
- medium.com OTS, GT Super
- nationalgeographic.com Inspire
- newyorker.com TNY Irvin Pro Heading
See the fonts on all 407 sites.
FAQ
What font does bloomberg.com use?
bloomberg.com draws its headings in BW Haas Grotesk and its body text in Avenir Next P for BBG. It uses 3 fonts in all: BW Haas Grotesk, Avenir Next P for BBG, BW Haas Head 65. We measured it on October 21, 2026.
Is BW Haas Grotesk free?
We could not verify that BW Haas Grotesk can be licensed, so we do not state a licence.
What font pairing does bloomberg.com use?
BW Haas Grotesk for headings and Avenir Next P for BBG for body text. It does not repeat on another analyzed site.
Can I use the same fonts as bloomberg.com on my own site?
Only if the licence allows it. Free and open-source fonts can be used freely. Commercial fonts need your own licence, even though you can see the file on bloomberg.com. Each font's licence is on this page, from its source.
How do you know which font bloomberg.com uses?
We opened bloomberg.com in a real browser and asked Chrome which font file drew each piece of text, twice in separate sessions. A font counts only if both runs saw it and it drew at least 2% of the site's custom-font text.
Can I check a different website?
Yes. Paste its address into the free font finder.