hbr.org draws its headings and body text in GT America. It uses 2 fonts in all. We measured it on November 4, 2026.
The fonts hbr.org draws
| Font | Used for | Share of its custom-font text | Licence | How common |
|---|---|---|---|---|
| GT America | Headings, Body text | 87.9% | Commercial | 9 of 845 sites (rank =15) |
| Tiempos | Smaller text | 12.1% | Commercial | 5 of 845 sites (rank =24) |
Share is how much of the page’s custom-font text each font draws. System fonts and icon fonts are never counted. Each site was opened twice in a real browser and Chrome was asked which font file drew each piece of text. We count a font for a site only if both runs saw it and it drew at least 2% of the site’s custom-font text. The full method.
Can I use the same fonts?
- GT America is sold under a commercial licence by Grilli Type. Licence it from Grilli Type; copying the file from a site that uses it is not a licence.
- Tiempos is sold under a commercial licence by Klim Type Foundry. Licence it from Klim Type Foundry; copying the file from a site that uses it is not a licence.
Free fonts in a similar style
If you cannot license GT America, these free fonts are in the same style (sans serif) and real sites use them: Inter (126 sites), Roboto (43 sites), Open Sans (26 sites), Geist (18 sites). A similar style is not the same typeface, so compare them side by side before you commit.
hbr.org among media, news and publishing sites
hbr.org is one of the 47 media, news and publishing sites we measured. Across them, Proxima Nova is the most used font you can get, on 5 of the 47 (11%). All the fonts media, news and publishing sites use.
What pairing does hbr.org use?
hbr.org uses one family, GT America, for both headings and body text. So do 567 of the 845 sites we analyzed (67%). Pairings of two different fonts.
Other media, news and publishing sites we measured
- abcnews.go.com Post Grotesk
- arstechnica.com Faustina
- bleacherreport.com Druk Text, Proxima Nova, Druk Text Wide
- bloomberg.com BW Haas Grotesk, Avenir Next P for BBG, BW Haas Head 65
- buzzfeed.com Proxima Nova, Calistoga
- cnbc.com Proxima Nova
See the fonts on all 845 sites.
FAQ
What font does hbr.org use?
hbr.org draws its headings and body text in GT America. It uses 2 fonts in all: GT America, Tiempos. We measured it on November 4, 2026.
Is GT America free?
No. GT America is sold under a commercial licence by Grilli Type.
What font pairing does hbr.org use?
One family, GT America, for both headings and body text.
Can I use the same fonts as hbr.org on my own site?
Only if the licence allows it. Free and open-source fonts can be used freely. Commercial fonts need your own licence, even though you can see the file on hbr.org. Each font's licence is on this page, from its source.
How do you know which font hbr.org uses?
We opened hbr.org in a real browser and asked Chrome which font file drew each piece of text, twice in separate sessions. A font counts only if both runs saw it and it drew at least 2% of the site's custom-font text.
Can I check a different website?
Yes. Paste its address into the free font finder.